Travel agents are notorious for not “tooting their own horn”. Seldom do we go around telling everybody how good we are.....unlike Muhammad Ali!! By the way, I met him one time at the airport in Chicago......it was just him and me and Veronica (his squeeze at the time and eventually one of his wives). We had the whole concourse to ourselves.....unbelievable moment. It was while I was still coaching and we talked about basketball, boxing, and before I left them to be alone for a while, he graciously offered his autograph. Very nice man....but boy, could he “toot his own horn”......and could back it up too.
Travel agents can easily back up their boasts in regard to providing our clients with sincere, experienced, concerned travel advice. Typically though we don't do it enough, especially in this day and time. We do so much behind the scenes in taking care of flight schedule changes, delayed circumstances, and other situations that we have no control over, but we get involved because they are our clients, and we want to be of service. Back in the 70's and 80's when the airlines were paying us for our services, we had the money to promote our travel products and ourselves, but since 2000, that promotion budget dried up.