In recent weeks we have heard from several cruise lines that they are attempting to break the cycle of last-minute discounting in order to fill ships to their preferred 100% occupancy.
This is important for them because this discounting undermines their marketing assertions that booking early will benefit their guests because they are getting the best fares offered on a particular sailing. Carnival even said that they were going to hold firm on pricing even if their ships sail at slightly lower occupancies.
